Success of Fireproof

From and e-mail update I get form Fireproof:

Thank You ... Thank You ... Thank GOD!
Throughout 2008, you have followed the behind-the-scenes story of FIREPROOF, an action-packed love story about a fireman, his wife ... and a marriage worth rescuing.

Friday, on opening day, you experienced the movie firsthand. With friends and family, with small groups and entire churches, you went. And laughter, tears, and cheers filled 839 theaters across the country.

Today, as movie-industry insiders look at all of the statistical data from yesterday, they are trying to figure out how in the world a movie they didn't even know about was one of the most popular movies in the country on Friday.

That's right: FIREPROOF was the No. 3 movie in America yesterday (Friday)! You have thoroughly confounded Hollywood.

Will FIREPROOF stay No. 3 the rest of Opening Weekend? By industry standards, it seems extremely unlikely. The next five movies that finished behind FIREPROOF are playing on approximately 2,500 screens each.

So the key is that people like us keep showing up at movie theaters, both today and tomorrow. Let's show Hollywood that FIREPROOF is the kind of movie you will support. Let them know that this is more than a movie ... it's a movement.

As we found out with Facing the Giants two years ago and FIREPROOF last night, with God, all things are possible ... even in the movie industry. Make that especially in the movie industry.

Thank you! And thanks for continuing to support FIREPROOF on this all-important weekend.